CCA launches phase II of Talent Fits Here
New faces, new stories and new ways to get involved in building the construction workforce of the future are all part of phase II of CCA’s Talent Fits Here campaign, launched earlier this month.
Introduced in September 2020, Talent Fits Here reached millions of Canadians in an effort to shift perceptions and promote construction as a career of choice. Construction will be one of the most important sectors driving Canada’s future economy and the opportunities for workers are diverse, creative and innovative.
The expanded campaign shares three inspiring new stories to reach the next generation and provides tangible resources to connect them with the knowledge and tools they need to build viable, rewarding careers in construction. We are also making our debut on TikTok!
CCA is creating a dedicated employer spotlight page to highlight companies and organizations ready to hire the next generation. If you have any questions about Talent Fits Here or want to get involved, contact Nicole Emmett, Director of Marketing Communications, at the link below.